See anything?

This is Wendy’s newest logo. See anything strange? Peep the collar. You might see the word “mom.” Critics are debating on whether or not the advertising team at Wendy’s is making an effort to increase sales by stimulating memories of motherhood in the minds of their potential consumers. You might be worried or, like me, you might roll your eyes.

Memories of motherhood aren’t always good memories. Some people have suffered from domestic violence and may feel resistant to such purported subliminal advertising. If Wendy’s is really attempting to subliminally advertise, the growth of their cash crop is limited to the population of people who have had healthy relationships with their mothers/ parents (which is still a large population).

What do you think? Do you think this is an effective advertising method? Is it wrong? Or was it strictly unintentional?

Comments?