The Superbowl is coming up. It’s an American holiday in itself. For football fans, it’s a day celebrating the highest level of competition in the most competitive team sport. For us non-football fans, its a day of family, friends, and food. But no matter what the appeal of the Superbowl is to you, we all will be watching commercials.

On any other day, commercials are something you try to ignore, or fast forward through if you have a DVR. However, for many of us, Superbowl commercials are most interesting than the game itself. Superbowl commercials are the cream of the crop in terms of entertainment. Advertisers make sure to commit a hefty part of the the budget to the Superbowl because the high viewership – over 90 million viewers in 2012. Last year, a 30 second spot costed around $3 million dollars! We can’t forget that while they are entertaining, the purpose of the commercial is to sell.

My Shop Discounts is all about saving you money. A big part of saving money, is not buying things you don’t need. Sunday’s commercials are designed to make you want to buy and remind you of certain brands when you think about buying. Don’t think your mind is impervious to commercial advertising. Much of it is subliminal. That Doritos commercial that made us laugh may not have caused you to immediately want to buy Doritos, but next time you’re at the grocery store, you may find that you added an extra bag of Doritos when you passed the snack aisle. There is no special trick to prevent consumerist hypnosis. We are constantly bombarded with messages to buy. Just pay attention to what you actually want and need, so you don’t end up with yet another toaster